ABOUT
SHIO is a creative studio based in Berlin and Toronto, specializing in branding, art direction, digital design, and new media art.
We build identities and systems that feel — visually, emotionally, and conceptually.
Every project begins with a story: a narrative, a structure, or a tension that becomes the core of the work. From there, we shape distinct visual worlds that are both intentional and immersive.
Our track record spans over a decade of global campaigns and cultural collaborations — from Nike, Diageo, Lay’s, BMW, MINI, Nissan, Infiniti, City National Bank, AT&T, and QuickBooks, to artistic projects presented at international platforms such as the Ars Electronica Festival.
Founded by the creative duo of Piebee Hsu and Irie Chow, SHIO merges commercial precision with artistic experimentation — balancing clarity and instinct, presence and disruption.
We don’t follow trends.
We craft presence.
We build identities and systems that feel — visually, emotionally, and conceptually.
Every project begins with a story: a narrative, a structure, or a tension that becomes the core of the work. From there, we shape distinct visual worlds that are both intentional and immersive.
Our track record spans over a decade of global campaigns and cultural collaborations — from Nike, Diageo, Lay’s, BMW, MINI, Nissan, Infiniti, City National Bank, AT&T, and QuickBooks, to artistic projects presented at international platforms such as the Ars Electronica Festival.
Founded by the creative duo of Piebee Hsu and Irie Chow, SHIO merges commercial precision with artistic experimentation — balancing clarity and instinct, presence and disruption.
We don’t follow trends.
We craft presence.
1. Discover
We begin with dialogue. Listening closely. Collecting visual cues, references, intentions, and contradictions — the things said and unsaid. This stage is about observation and attunement.
2. Define
From the insights, we distill a core idea — a structure, a story, or a mood. This becomes the framework: the logic that informs the visual language, tone, and creative direction.
3. Build
We develop and extend the system across touchpoints — identity, digital, content, motion, packaging. Everything is crafted to speak the same language, shaped by the concept at its core.
4. Refine
We fine-tune details, challenge what’s expected, and make space for nuance. This is where the work settles into its final form — precise, intentional, and ready to live.
- — Dynamic Branding
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— Visual Design & Identity Systems
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— Packaging Design
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— Printed Matter
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— Art Direction
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— Creative Direction
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— Immersive Experiences
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— Interactive Installations
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— Social Media Design
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— Campaign Design
- — Editorial Design
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— Web Design
Follow us on IG.
Last Updated 2025
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