SHIO IS AN INDEPENDENT CREATIVE STUDIO BASED IN BERLIN, OPERATING AT THE INTERSECTION OF CULTURE, TECHNOLOGY, AND EXPERIMENTATION.

WE CONSTRUCT VISUAL AND SENSORIAL WORLDS ACROSS BRANDING, DIGITAL EXPERIENCES, SPATIAL ACTIVATIONS, AND EXPERIMENTAL MEDIA FOR BRANDS, CULTURE, AND INDEPENDENT VOICES.

APPROACH


Every project begins with an internal logic. A set of questions, contradictions, and references that belong only to that brief. We deconstruct before we construct. We look for what sits underneath the obvious before we build anything on top of it. The result is work that doesn't decorate, but inhabits.


We construct visual and sensorial worlds across branding, art direction, spatial installations, and experimental media — for brands, cultural institutions, and independent voices. Our practice moves between the commercial and the cultural, the digital and the physical, treating them not as separate territories but as two sides of the same conversation. We're drawn to the in-between. Where the sensorial meets the structural, where commerce meets culture. That's where the most interesting things get made.


We work in dialogue. With clients, with collaborators, with the moment. We build the right ecosystem around each project, bringing in the voices and disciplines that world actually needs. Strategy, creative and aesthetics are never separated here. Storytelling is the foundation of everything we make.


We build brand systems and we build rooms. We design identities and we design experiences you stand inside.


We believe presence doesn't have a fixed format.

SERVICES


Branding & Identity


— Brand Strategy & Positioning

— Visual Identity Systems

— Naming & Verbal Direction

— Digital Experience & Web Design

— Packaging Design

— Printed Matter


Direction & Narrative


— Creative Direction

— Art Direction

— Campaign Concepts

— Editorial & Content Design

— Music & Cultural Projects


Spatial & Experimental


— Immersive & Spatial Installations

— Brand Activations & Live Experiences

— Audiovisual & Motion

— Interactive & Reactive Systems

— Site-Specific Installations

— Experimental Media & Cultural Collaborations


Production & Execution


— Physical Fabrication & Structural Engineering
— On-Site Installation & Implementation
— Motion & Post-Production


AND LOTS OF OTHER THINGS.

SERVICES



Branding & Identity


— Brand Strategy & Positioning

— Visual Identity Systems

— Naming & Verbal Direction

— Digital Experience & Web Design

— Packaging Design

— Printed Matter


Direction & Narrative


— Creative Direction

— Art Direction

— Campaign Concepts

— Editorial & Content Design

— Music & Cultural Projects


Spatial & Experimental


— Immersive & Spatial Installations

— Brand Activations & Live Experiences

— Audiovisual & Motion

— Interactive & Reactive Systems

— Site-Specific Installations

— Experimental Media & Cultural Collaborations


Production & Execution


— Physical Fabrication & Structural Engineering
— On-Site Installation & Implementation
— Motion & Post-Production


AND LOTS OF OTHER THINGS.

SELECTED EXHIBITIONS


— Sónar+D, Llotja de Mar, Barcelona, 2026
— Positions on Freedom, Museum Angewandte Kunst, Frankfurt, 2026
— Ars Electronica Festival, POSTCITY, Linz, 2023

SERVICES



Branding & Identity


— Brand Strategy & Positioning

— Visual Identity Systems

— Naming & Verbal Direction

— Digital Experience & Web Design

— Packaging Design

— Printed Matter


Direction & Narrative


— Creative Direction

— Art Direction

— Campaign Concepts

— Editorial & Content Design

— Music & Cultural Projects


Spatial & Experimental


— Immersive & Spatial Installations

— Brand Activations & Live Experiences

— Audiovisual & Motion

— Interactive & Reactive Systems

— Site-Specific Installations

— Experimental Media & Cultural Collaborations


Production & Execution


— Physical Fabrication & Structural Engineering
— On-Site Installation & Implementation
— Motion & Post-Production


AND LOTS OF OTHER THINGS.

SELECTED PRESS & AWARDS


— WeDirectory, Site of the Day, 2026

— Awwwards, 2026

— Br.and.ing, Porous, 2026
— CSS Design Awards, Special Kudos, 2026
— CSS Design Awards, UI Design, 2026
— CSS Design Awards, UX Design, 2026
— CSS Design Awards, Innovation, 2026
— WeDirectory, Top 100 Best Websites, 2025

— The Brand Identity, Aska, 2025

SERVICES



Branding & Identity


— Brand Strategy & Positioning

— Visual Identity Systems

— Naming & Verbal Direction

— Digital Experience & Web Design

— Packaging Design

— Printed Matter


Direction & Narrative


— Creative Direction

— Art Direction

— Campaign Concepts

— Editorial & Content Design

— Music & Cultural Projects


Spatial & Experimental


— Immersive & Spatial Installations

— Brand Activations & Live Experiences

— Audiovisual & Motion

— Interactive & Reactive Systems

— Site-Specific Installations

— Experimental Media & Cultural Collaborations


Production & Execution


— Physical Fabrication & Structural Engineering
— On-Site Installation & Implementation
— Motion & Post-Production


AND LOTS OF OTHER THINGS.

CONTACT



General inquiries:

info@shioinc.com


For commissions and collaborations, please get in touch.


SHIO is currently not hiring nor accepting internships.

Updates will be announced via our social media.

WORKING INTERNATIONALLY. led BY PIEBEE HSU AND IRIE CHOW. bringing together OVER A DECADE OF GLOBAL AGENCY AND CULTURAL EXPERIENCE.

All rights reserved. © 2026 SHIO

21:20:28

All rights reserved. © 2026 SHIO

21:20:28

All rights reserved. © 2026 SHIO

21:20:28