ASKA: Dust, ashes, and the geometry of disappearance
( Branding, Identity, Art Direction, Web Design, Visual Design )
Aska is a Finland-based fashion brand exploring the space between disappearance and becoming. SHIO constructed the brand identity, campaign direction, and digital world to inhabit this tension.
Aska, Swedish for dust and ashes, draws on the tension between presence and absence. Each garment begins as pure geometry and resolves into sharp, weightless silhouettes: architecture for the body. This philosophy became the foundation for every creative decision.
SHIO led the brand identity, art direction, and digital design for the launch.
The visual system is precise and elemental, utilizing clinical typography, grainy textures, and a palette drawn from shadow, stone, and quiet air.
Campaign imagery balances stillness and sudden movement, with light diffused as if through smoke. This creates a visual language of quiet friction.
The website extends this world as an immersive editorial space. Slow fades, negative space, and subtle motion invite the viewer to linger. Social guidelines and digital assets ensure the same sensorial mood across all touchpoints.
Aska is not trend-led. It is a study in form and transformation: a brand built to feel architectural, minimal, and quietly alive.
ASKA: Dust, ashes, and the geometry of disappearance
( Branding, Identity, Art Direction, Web Design, Visual Design )
Aska is a Finland-based fashion brand exploring the space between disappearance and becoming. SHIO constructed the brand identity, campaign direction, and digital world to inhabit this tension.
Aska, Swedish for dust and ashes, draws on the tension between presence and absence. Each garment begins as pure geometry and resolves into sharp, weightless silhouettes: architecture for the body. This philosophy became the foundation for every creative decision.
SHIO led the brand identity, art direction, and digital design for the launch.
The visual system is precise and elemental, utilizing clinical typography, grainy textures, and a palette drawn from shadow, stone, and quiet air.
Campaign imagery balances stillness and sudden movement, with light diffused as if through smoke. This creates a visual language of quiet friction.
The website extends this world as an immersive editorial space. Slow fades, negative space, and subtle motion invite the viewer to linger. Social guidelines and digital assets ensure the same sensorial mood across all touchpoints.
Aska is not trend-led. It is a study in form and transformation: a brand built to feel architectural, minimal, and quietly alive.
ASKA: Dust, ashes, and the geometry of disappearance
( Branding, Identity, Art Direction, Web Design, Visual Design )
Aska is a Finland-based fashion brand exploring the space between disappearance and becoming. SHIO constructed the brand identity, campaign direction, and digital world to inhabit this tension.
Aska, Swedish for dust and ashes, draws on the tension between presence and absence. Each garment begins as pure geometry and resolves into sharp, weightless silhouettes: architecture for the body. This philosophy became the foundation for every creative decision.
SHIO led the brand identity, art direction, and digital design for the launch.
The visual system is precise and elemental, utilizing clinical typography, grainy textures, and a palette drawn from shadow, stone, and quiet air.
Campaign imagery balances stillness and sudden movement, with light diffused as if through smoke. This creates a visual language of quiet friction.
The website extends this world as an immersive editorial space. Slow fades, negative space, and subtle motion invite the viewer to linger. Social guidelines and digital assets ensure the same sensorial mood across all touchpoints.
Aska is not trend-led. It is a study in form and transformation: a brand built to feel architectural, minimal, and quietly alive.
