OKOI: Translating the organic ritual of fermentation into a living design system
( Branding, Identity, Art Direction, Web Design, Visual Design )
OKOI is a fermented bar and select shop exploring the coexistence of taste, material, and design. Built around the philosophy of fermentation, the brand celebrates the beauty of process. Transformation becomes a ritual. Design becomes a sensory experience.
SHIO developed the complete brand world: spanning identity, packaging, photography, digital, and web direction. The system is raw yet refined, striking a balance between structural clarity and human warmth. Every visual and material detail moves with the rhythm of fermentation: layered, evolving, and quietly alive.
At the heart of the identity are pixel-organic graphic forms. These circular traces express layers of taste and time: living symbols that appear across packaging and digital interfaces to bridge technical precision with organic imperfection.
Art direction captures the human rhythm within the process. Hands reaching across a counter. Light bending through glass. Each moment feels unposed yet intentional, translating the conceptual foundation into lived experience. This intimacy gives the brand pulse and presence, grounding its philosophy in a real, sensorial connection.
On the digital side, the website extends this tactile calm into motion. Layouts borrow the logic of print through modular grids, slow pacing, and quiet transitions that feel more like observation than navigation. The interface becomes an atmospheric reflection of the bar itself: spacious, deliberate, and subtly alive.
OKOI embodies a new kind of brand experience. One that feels crafted, temporal, and deeply human. This is a design system that breathes, transforms, and grows. Alive in its restraint.
OKOI: Translating the organic ritual of fermentation into a living design system
( Branding, Identity, Art Direction, Web Design, Visual Design )
OKOI is a fermented bar and select shop exploring the coexistence of taste, material, and design. Built around the philosophy of fermentation, the brand celebrates the beauty of process. Transformation becomes a ritual. Design becomes a sensory experience.
SHIO developed the complete brand world: spanning identity, packaging, photography, digital, and web direction. The system is raw yet refined, striking a balance between structural clarity and human warmth. Every visual and material detail moves with the rhythm of fermentation: layered, evolving, and quietly alive.
At the heart of the identity are pixel-organic graphic forms. These circular traces express layers of taste and time: living symbols that appear across packaging and digital interfaces to bridge technical precision with organic imperfection.
Art direction captures the human rhythm within the process. Hands reaching across a counter. Light bending through glass. Each moment feels unposed yet intentional, translating the conceptual foundation into lived experience. This intimacy gives the brand pulse and presence, grounding its philosophy in a real, sensorial connection.
On the digital side, the website extends this tactile calm into motion. Layouts borrow the logic of print through modular grids, slow pacing, and quiet transitions that feel more like observation than navigation. The interface becomes an atmospheric reflection of the bar itself: spacious, deliberate, and subtly alive.
OKOI embodies a new kind of brand experience. One that feels crafted, temporal, and deeply human. This is a design system that breathes, transforms, and grows. Alive in its restraint.
