ORE: Transforming raw silver into sculptural relics of memory and weight
( Branding, Identity, Art Direction, Sound Design, Web Design, Visual Design )
ORE is a silverware and jewelry line grounded in memory, erosion, and the weight of elemental matter. SHIO constructed the brand identity, art direction, and sonic system to redefine silver: moving away from traditional luxury toward a focus on raw, industrial material.
Each piece is sculpted with specific intention. Cast raw, irregular, and unapologetically heavy, these are not mere accessories. They are objects of presence: worn or held like personal relics. This philosophy of physical gravity dictated every creative decision.
SHIO led the brand identity, art direction, web design, and sound design for the launch. The visual system embraces fragmentation. The logotype feels carved and cut, while the imagery balances massive weight with negative space. The brand language mirrors the technical process of casting and erosion: deliberate, tactile, and unpolished.
The sound compositions extend the world of ORE through metallic resonance and ambient tension. These sonic layers were designed to deepen the atmosphere across both campaign and digital experiences, treating sound as a physical extension of the metal.
ORE rejects the transient nature of modern ornament. It is an exploration of physical gravity and the endurance of raw metal. The resulting brand functions as a monolith: heavy, tactile, and rooted in the ritual of the object. A legacy system designed to outlast the moment.
ORE: Transforming raw silver into sculptural relics of memory and weight
( Branding, Identity, Art Direction, Sound Design, Web Design, Visual Design )
ORE is a silverware and jewelry line grounded in memory, erosion, and the weight of elemental matter. SHIO constructed the brand identity, art direction, and sonic system to redefine silver: moving away from traditional luxury toward a focus on raw, industrial material.
Each piece is sculpted with specific intention. Cast raw, irregular, and unapologetically heavy, these are not mere accessories. They are objects of presence: worn or held like personal relics. This philosophy of physical gravity dictated every creative decision.
SHIO led the brand identity, art direction, web design, and sound design for the launch. The visual system embraces fragmentation. The logotype feels carved and cut, while the imagery balances massive weight with negative space. The brand language mirrors the technical process of casting and erosion: deliberate, tactile, and unpolished.
The sound compositions extend the world of ORE through metallic resonance and ambient tension. These sonic layers were designed to deepen the atmosphere across both campaign and digital experiences, treating sound as a physical extension of the metal.
ORE rejects the transient nature of modern ornament. It is an exploration of physical gravity and the endurance of raw metal. The resulting brand functions as a monolith: heavy, tactile, and rooted in the ritual of the object. A legacy system designed to outlast the moment.
