PLINTH is a Zurich-based architectural materials brand offering a curated catalogue of stone and surface typologies for architects, interior designers, and makers. SHIO built a complete visual ecosystem to position stone not as product, but as language. A silent stage on which architecture speaks.
Stone is given language before it's given a logo. Ten typologies named with precision and poetry: Obsidian Drift. Fragment Noir. Rift Core. Each entry carries technical descriptions alongside the name, treating every surface as something worth understanding before it's specified.
The mark is an asterisk preceding the wordmark, functioning like a reference symbol in an architectural document. Wide monospaced type in blueprint blue on stone grey. The asterisk multiplies across the system, becoming a repeating grid, a background texture, a spatial motif.
Art direction is clinical and considered. 3D rendered specimens, one deep red like a cross section through the earth. Hands holding a marble sphere above layered samples. Objects that feel like they belong in a scientific archive as much as an architect's studio.
Signage extends the identity into raw industrial interiors. OOH applies the system at architectural scale, the halftone stone sphere and the line "catalogued, ordered, built to endure" carrying the brand philosophy directly into public space. The digital catalogue moves like an architectural journal. Never like a shop.
