SENS: Shaping a visual language for slowness and sensory ritual
( Branding, Identity, Art Direction, Packaging Design, Visual Design, Web Design, Campaign )
SENS is an incense and ritual tools brand shaped by slowness, tactility, and stillness. SHIO constructed a full-scope brand world to inhabit this quietude: encompassing identity, packaging, art direction, and digital architecture.
From the outset, the project functioned as a study in mood and materiality. We built a visual and spatial language that is sculptural, pared-back, and purely sensory. The identity system centers around a delicate serif logotype paired with elemental typography: a duality of softness and structure.
The packaging was designed as an extension of the ritual itself. Tactile, modular, and grounded in raw materials, the physical vessels serve as a bridge between the scent and the space. Art direction focuses on atmosphere: subtle tension, intimate framing, and visual quietude.
The digital experience invites slow navigation and contemplative interaction. Rather than a traditional commerce interface, the website acts as a sanctuary of negative space and deliberate motion. Every touchpoint is engineered to enforce a state of being.
SENS is an exploration of the unseen. It reflects the SHIO commitment to building brands that are not merely seen, but felt. Precise. Immersive. A study in the power of the sensory pause.
SENS: Shaping a visual language for slowness and sensory ritual
( Branding, Identity, Art Direction, Packaging Design, Visual Design, Web Design, Campaign )
SENS is an incense and ritual tools brand shaped by slowness, tactility, and stillness. SHIO constructed a full-scope brand world to inhabit this quietude: encompassing identity, packaging, art direction, and digital architecture.
From the outset, the project functioned as a study in mood and materiality. We built a visual and spatial language that is sculptural, pared-back, and purely sensory. The identity system centers around a delicate serif logotype paired with elemental typography: a duality of softness and structure.
The packaging was designed as an extension of the ritual itself. Tactile, modular, and grounded in raw materials, the physical vessels serve as a bridge between the scent and the space. Art direction focuses on atmosphere: subtle tension, intimate framing, and visual quietude.
The digital experience invites slow navigation and contemplative interaction. Rather than a traditional commerce interface, the website acts as a sanctuary of negative space and deliberate motion. Every touchpoint is engineered to enforce a state of being.
SENS is an exploration of the unseen. It reflects the SHIO commitment to building brands that are not merely seen, but felt. Precise. Immersive. A study in the power of the sensory pause.
