.non: Functional Surrealism and the Geometry of Ritual
( Branding, Identity, Art Direction, Web Design, Visual Design )
We partnered with .non to author their brand ecosystem from its inception. Our collective goal was to dismantle the traditional wellness narrative, recalibrating the brand at the precise intersection of high fashion and industrial design.
The identity is rooted in Functional Surrealism, a concept centered on the re-coding of organic forms. We explored how hyper-familiar objects, from the curve of an egg to the raw texture of a jagged rock, could be distilled into high-tactile artifacts that challenge the boundaries of the post-natural era.
SHIO led the entire creative arc, from foundational world-building and branding to art direction, packaging, and OOH campaign production. By integrating motion design into the digital sequencing, we visualized the brand’s signature "glitch" between the screen and the physical object. The result is a sophisticated, editorial-driven environment where the identity remains as fluid as the product itself, and a daily habit is transformed into a rewritten ritual.
.non: Functional Surrealism and the Geometry of Ritual
( Branding, Identity, Art Direction, Web Design, Visual Design )
We partnered with .non to author their brand ecosystem from its inception. Our collective goal was to dismantle the traditional wellness narrative, recalibrating the brand at the precise intersection of high fashion and industrial design.
The identity is rooted in Functional Surrealism, a concept centered on the re-coding of organic forms. We explored how hyper-familiar objects, from the curve of an egg to the raw texture of a jagged rock, could be distilled into high-tactile artifacts that challenge the boundaries of the post-natural era.
SHIO led the entire creative arc, from foundational world-building and branding to art direction, packaging, and OOH campaign production. By integrating motion design into the digital sequencing, we visualized the brand’s signature "glitch" between the screen and the physical object. The result is a sophisticated, editorial-driven environment where the identity remains as fluid as the product itself, and a daily habit is transformed into a rewritten ritual.
.non: Functional Surrealism and the Geometry of Ritual
( Branding, Identity, Art Direction, Web Design, Visual Design )
We partnered with .non to author their brand ecosystem from its inception. Our collective goal was to dismantle the traditional wellness narrative, recalibrating the brand at the precise intersection of high fashion and industrial design.
The identity is rooted in Functional Surrealism, a concept centered on the re-coding of organic forms. We explored how hyper-familiar objects, from the curve of an egg to the raw texture of a jagged rock, could be distilled into high-tactile artifacts that challenge the boundaries of the post-natural era.
SHIO led the entire creative arc, from foundational world-building and branding to art direction, packaging, and OOH campaign production. By integrating motion design into the digital sequencing, we visualized the brand’s signature "glitch" between the screen and the physical object. The result is a sophisticated, editorial-driven environment where the identity remains as fluid as the product itself, and a daily habit is transformed into a rewritten ritual.
